Experience Our approach is the result of a decade of experience not only as Brokers, but as Landlords, Property Managers, Restorers & Resellers, and Mortgage Specialists as well. Few other Brokers can offer our depth & breadth of experience in ALL facets of closing the sale. Marketing Some of the spectacular ways we market your property to attract the maximum number of ready-to-act buyers include: Innovative & Aggressive multimedia marketing, including 7 day per week internet advertising on numerous popular websites Low & ZERO DOWN financing offered, even to investors for 2-4 units 24 Hour Automated Hotlines on your property's information and financing 24 Hour Fax on Demand for instant property information Talking House Transmitters Bold Eye-catching Signs with Attached Fact Sheet Boxes Easy Exit listing guarantee Homebuyer Seminars

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Addressing Buyer Concerns

Buyers do not want to deal with high-pressure salespeople. All too often, real estate agents do not find out what is really important to the prospective buyer and instead ignore important buying signals. When a buyer views your home, should they deal with agents who micro-focus on woodwork, heating system and kitchen countertops when the buyer is mainly concerned with down payment and closing costs? We are an experienced authority that can address buyers' concerns, and do not offer them the pithy, "I don't know, ask your banker," which can often kill a deal.

Experience in Mortgage Industry

Our experience in the mortgage industry is an advantage when buyers are most anxious about qualifying for their loan, coming up with down payment and closing costs, and getting the right terms on their mortgage. Our consultant style of selling includes helping them with a TRUE COST FORM so that your buyers can clear any mortgage hurdles, yielding faster closings, and fewer deals falling through.

Marketing Strategies

J. Philip Faranda was among the first agents in the 1990's to use 24 hour hotlines to market properties and attract buyers for his listings. Our marketing strategy utilizes this plus many other innovative, aggressive methods to drive buyers to your home, including free reports, fax on demand, and attractive financing.

Experience in Investment Property

If you are selling a multi-unit property, you have a different challenge and need a broker with experience in dealing with tenants, lenders, and shrewd investors. We are owners of investment properties ourselves. Let us guide you through tenants' rights, home inspections, certificates of occupancy, and appraisals.  We provide an aggressive strategy, a strong & effective marketing campaign to maximize the number of prospective buyers, offers, and thus purchase price, giving you the best return on your multi-unit investment.

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Marketing

INTERNET

Some of the popular internet real estate sites where we list your property for 
24 hrs/7 days continuous exposure:

Your home's online presence will also be enhanced by being continuously listed on: WestchesterCountyInfo.com PutnamCountyInfo.com DutchessCountyInfo.com RocklandCountyInfo.com OrangeCountyNYInfo.com EastchesterInfo.com MamaroneckInfo.com MiddletownNYInfo.com NewRochelleInfo.com NewWindsorInfo.com PeekskillInfo.com PelhamInfo.com ScarsdaleInfo.com WhitePlainsNYInfo.com YonkersInfo.com YorktownInfo.com

PRINT MEDIA Some of the area newspapers and other print media where we can advertise your property: The New York Times The Journal News Times Herald-Record Putnam County News The Pennysaver  Village Voice Downtown Express The Villager NYC Plus El Diario

MULTIPLE LISTING SYSTEMS (MLS) We belong to the following area MLS databases where the majority of homes for sale are listed & viewed by other real estate agents and their buyers: Westchester-Putnam MLS (Westchester & Putnam Counties) Greater Hudson Valley MLS (Rockland & Orange Counties) Mid-Hudson MLS (Dutchess County)