In order to sell homes at top dollar, houses must be prepared for sales. That's where staging comes in. It's all about presentation. When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light. Home staging is the process of preparing any home for sale, regardless of price or location.
Home Staging Statistics
Staging Statistics Provide Overwhelming Evidence: A staged home will sell, on average, 17% higher than an unstaged home (US Housing and Urban Development). Sellers who spent $500 on staging recovered over 343% of the cost when they sold their home (Homegain.com). In controlled tests selling identical homes professionally staged vs. those not staged, the unstaged houses sold in 102 days, the staged houses sold in 45 days! (RealEstateStagingAssociation.com). It is estimated that only 10% of home buyers can visualize the potential of a home. Only clean and de-clutter property with the cost of $100-$200 will increase home value by $1500-$2000, it’s 872% return.
According to the Real Estate Staging Association professionally staged occupied homes sold 46% faster in 2007, and 89% faster in 2008. Staged vacant homes previously on the market sold 68% faster in 2007 and 85% in 2008. Home Staging Statistics tell us that 79% of homeowners, who have their home staged, sell it for an average of 3-10% more then comparable homes that are not staged. The investment of time, effort and few extra dollars will get your home to stand out from the competition, secure the equity in your home and sell it at a higher price in less time than without staging. With more people becoming internet savvy, 94% of buyers aged 25-44 are using the internet to search for homes. Over 90% of buyers will see a home in pictures on the MLS before determining if they want to view your home in person, having photos of your home staged on the MLS will attract more buyers, more offers and eliminate buyers chipping away at the “asking price”. Homes today are being eliminated from the “must see” list based on photographs from the internet. Professional staging is key to the quality of those photos. Staging is no longer a “nice to have” it is necessity to maximize equity and makes good business sense.
Author:Anton Gromov Phone: 914-762-2500 Dated: March 30th 2012 Views: 3,517 About Anton: ...
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J. Philip Real Estate is one of Westchester County's premier independent brokerages. Founded in 2005, the firm has grown from a single broker to a strong organization of well over 30 associates despite the housing downturn. The team's commitment to results and client advocacy, as well as our focus on technology and innovation, have positioned us as the "go to" brokerage for Westchester buyers and sellers.