Who Should I List With Who Is The Right Agent For My Home

Who Should I List With Who Is The Right Agent For My Home

This is one of the most difficult decisions you will make when you are selling your property. You will interview people. You will get referrals from friends. Family members will insist you use Aunt Mabel. People will come to your home and use all kinds of advanced selling techniques to get you to sign a paper. Lets face it, this is a big deal. It is such a big deal that many real estate agents have scripts to use when talking to you. They have an office where they practice what to say and how to handle any objections you might have. They want to sell your house – a lot. Well so do I. Fact is that this is where we make our bread and butter. If we don’t have houses to sell, we can’t service buyers. When buyers see houses they like, they often call the agent who has it listed. When agents do an open house, they get to recruit new buyers. It is a winning situation for the agent. How do you turn it into a winning situation for you the seller? The $64,000 question. How to choose the right person to represent your interests. Who can best market your house? Who will be able to offer you the best service? These are the questions that should drive your decision. There will be all kinds of presentations that people make to you in trying to get you to list with them. Some are very convincing. Some sound like can’t lose propositions. Some will tell you whatever you want to hear. One of the most common statements made is “I have a buyer for this house” or, “I am the local expert”. You will also here people tell you “I work for one of the largest real estate brands” or it might be “We have sold the most houses in the area.” Sometimes folks will tell you, “We do tremendous relocation business.” or “We are a global company.” Another criteria some sellers use is who will give them the lowest commission, (remember, you get what you pay for). Does any of this matter?  What is the most important part of selecting your agent? To me the agent you can communicate with best and reach the easiest is the right agent for you. You are going to spend a lot of time talking and working with your agent. Some agents are difficult to reach, some don’t return calls, some only from 9-5, some have an assistant that takes and returns calls. If that is not satisfactory to you, pick a different agent. I would say to you that there are a number of agents that you can work well with. I think a full time agent is a better choice than a part time one. Accessibility is very important when selling homes. Sometimes houses are sold or not based on whether an agent can be reached. As far as marketing, the use of the internet is a huge point. Almost every buyer is looking on line, at least initially. You want someone that will see that your home is well represented on line. We all use the MLS. It is the principal vehicle for agents to communicate with one and other about properties that are listed for sale. Most often the listing agent will not be the one to sell the home, in fact, it isn’t even usually the same agency. Buyers come from all over. You are hiring someone to list your home, to see that it is marketed, to negotiate on your behalf, to shepherd you through the process. This is the job of the listing agent, not to directly sell your home. In fact, most often the home is not sold by the listing agent and not even by that brokerage. Another question to ask is how are showing appointments made. I am partial to a formal showing service for cooperating agents. They call a posted number and there is a service that makes the calls and makes appointments. It removes the availability of an agent to make an appointment and gives a vehicle to know who is making appointments, if the appointment is confirmed, and in the case of Centralized Showing, the service our agency J. Philip Real Estate, uses, is available for extended hours every day. I think it is the most effective way to get appointments made and that is what is necessary in order to sell your house. The bigger the pool of buyers, the more the possibility of offers. Lastly, there is the personal component. Having someone who has many listings and a “team” of agents, no matter how loosely that term may be used, may not be the best way to get the kind of service you want. Each person has their own priorities but for me, I like to know the person I am contracted with has a personal relationship with me and is handling my property themselves. Whoever you decide to choose to market your property, you should feel confidence and trust in them. They should communicate in a way that is acceptable to you. If you only want to text, they should text. You are hiring a marketing service and a personal representative. The rest of us are going to bring the buyers if your listing is suitable, no matter who it is listed with. Pick your agent carefully. Go for one that tells you the truth.


Mary Kingsley Headshot
Author:
Phone: 917-292-5378
Dated: April 24th 2014
Views: 9,231
About Mary: I have a long background in public service. I am a Registered Nurse with a BA and an MPS in Health C...

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J. Philip Real Estate LLC
522 North State Rd
Briarcliff Manor, NY
914-502-3255
914-470-1124

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